Hello. Welcome to my new website and portfolio. It has taken a while to finish as I kept faffing about with it. Self promotion is hard. The design, HTML & CSS are all my own work. The jQuery is not. I'm working on it.

The following is a selection of my recent work, from branding and promotion, to web design and coding.

And a couple of pictures of cats for good measure.

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Out There Brewing Co.

Branding | Identity | Packaging

Identity for Out There Brewing Co., a newly formed brewery located in the Ouseburn area of Newcastle Upon Tyne. To compliment their efforts to take the industry in a new direction, Out There Brewing Co. wanted a contemporary identity that would appeal to a younger audience, particularly the female sector.

In addition to the brand name and its obvious connotations, Out There Brewing Co. wanted to draw inspiration from the 1950's space programs of the USA and USSR, in particular, the propaganda imagery associated with them. This is reflected in the colour palette used in the final logo, accompanied by the bold and simple shapes featured.

The final design brings together aspects of both the space race influence and molecular form to create an ambiguous image that reflects both Out There Brewing Co.'s mission to create unusual, expertly crafted beers, and their attraction to the vintage designs of the 1950's. The circular design is intended to hint subtly at the idea of a porthole view of space, while the elements contained within leave much to the imagination.

The brief also included the creation of various assets, including the pump clip and label design for the launch products Celestial Love and Laika, and the visual elements of the company’s social media accounts.

Out There Brewing Co. colour palette

Primary Typeface | League Gothic Regular

Out There Brewing Co. typeface 1

Secondary Typeface | Rockwell STD Light

Out There Brewing Co. typeface 2
Out There Brewing Co. twitter screenshot
Out There Brewing Co. Celestial Love detail
Out There Brewing Co. Celestial Love pumpclip
Out There Brewing Co. Celestial Love label
Out There Brewing Co. Laika detail
Out There Brewing Co. Laika pumpclip
Out There Brewing Co. Laika label

The Forth

Print | Promotion | Photography | Typography

Recent promotional pieces for The Forth, including a redesign of their feedback card, created to improve customer feedback by way of a more eye-catching design that echoes the tone of the pub.

The Forth New Years Eve poster 2012
The Forth feedback card
The Forth March listings
The Forth February listings
The Forth December listings
The Forth November listings

The Alternative Wedding Car Company

Identity | Typography | Web Design

Work in Progress - Website redesign for an East Yorkshire based company that provide unusual vehicles for weddings and special occasions. The Alternative Wedding Car Company pride themselves on their service and the ability to add that 'fairy tale' element to any occasion.

The new design is intended to be an extension of the company's beliefs and through the use of bold imagery and pastel colours, it provides a welcoming, personal guide to the services on offer.

The Alternative Wedding Car Company website screenshot
The Alternative Wedding Car Company website screenshot
The Alternative Wedding Car Company website screenshot
The Alternative Wedding Car Company website screenshot
The Alternative Wedding Car Company website screenshot
The Alternative Wedding Car Company website screenshot
The Alternative Wedding Car Company website screenshot
The Alternative Wedding Car Company website screenshot
The Alternative Wedding Car Company detail
The Alternative Wedding Car Company detail

Lissie Connor

Identity | Typography

Logotype based on the typeface Slim Tony.

Lissie wanted a modern logo that appealed to both male and female audiences and reflected her background in contemporary dance. The resulting design draws influences from many aspects of this, from the flowing expressive forms of the letters, to the graffiti inspired style. The design also draws inspiration from the forms and lines of a more classical ballet slipper, in particular the ribbons used to tie them.

Lissie Connor colour palette

Primary Typeface | Slim Tony

Lissie Connor primary typeface - Slim Tony

Secondary Typeface | Blackjack Regular

Lissie Connor secondary typeface - Blackjack Regular

The Telegraph

Identity | Typography | Web Design

Concept for a new website for The Telegraph pub in Newcastle Upon Tyne. The pub wanted to take a new direction and look to improve it's food sales through a brand new menu and updated image. This concept looks to draw on these new ideas with a design that is more appropriate to that of a 'Gastro' style pub.

The Telegraph website screenshot
The Telegraph website screenshot
The Telegraph website screenshot
The Telegraph website screenshot
The Telegraph website detail
The Telegraph website detail
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A little about me...

My name is Ben and I’m a graphic & web designer based in Newcastle upon Tyne. I’m from Hull originally. You win some, you lose some.

My focus lies with design that matters. With the little details that make the difference. I believe that good design is built on a strong concept and strive to make this the foundation of all my work.

Away from my desk some of the things I enjoy include cooking (and more importantly eating), travelling; both home and abroad, my new kittens, photography and football, to name but a few.

I am an Arsenal F.C. supporter, much to the detriment of my health.

I also hate writing ‘About Me’ sections.

If you like my work, want to say ‘hello’ or think we could work together, feel free to drop me a line.

hello(at)benmurden.co.uk